What we Are
How Farms Work was started in 2012 by Ryan Kuster, a then 19 year old farmer in Potosi, Wisconsin on his grandparents' dairy farm. In 2014, their farm was converted to raise beef cattle, alfalfa, corn, and soybeans to keep up with other expanding farms as milk prices continued to plummet.
Ryan now farms with his family on their 1,200 acre beef and crop farm. Originally intended to be a how-to resource for anyone interested in farming, How Farms Work has become one of the most watched Farm Vlogs in the world with over 298,000 subscribers and over 98 million views as of December 2022.
In 2008, Ryan uploaded his first 4 videos to YouTube. After logging back on 4 years later in 2012, he realized that his videos had an astounding 14,000 views. This meant to him that people were clearly interested in agriculture, however when he searched for farming videos on the social platform, very few farming videos were found. Ryan realized that if he made more videos, over time he knew that the videos would collect more views and would hopefully cater to a new audience online that no one had yet effectively delivered to. Thus, the concept of How Farms Work was created.
Ryan now farms with his family on their 1,200 acre beef and crop farm. Originally intended to be a how-to resource for anyone interested in farming, How Farms Work has become one of the most watched Farm Vlogs in the world with over 298,000 subscribers and over 98 million views as of December 2022.
In 2008, Ryan uploaded his first 4 videos to YouTube. After logging back on 4 years later in 2012, he realized that his videos had an astounding 14,000 views. This meant to him that people were clearly interested in agriculture, however when he searched for farming videos on the social platform, very few farming videos were found. Ryan realized that if he made more videos, over time he knew that the videos would collect more views and would hopefully cater to a new audience online that no one had yet effectively delivered to. Thus, the concept of How Farms Work was created.
Who We Are
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Ryan is the son of Dwight and Beth Kuster, and the youngest of three children. He is the most featured person in How Farms Work.
Ryan graduated college at the University of Wisconsin-Platteville in 2015 with a major Agribusiness and a minor in Soil and Crop Science. He now works on the farm full time producing cattle, crops, and How Farms Work videos with Photography as a side job. |
Travis Kuster
Travis is Ryan's brother, is the second child of three, and is the second most often featured person in How Farms Work.
Travis attended college at NICC-Calmar for the John Deere Tech Program. He now works full time producing cattle and crops. His Emergency Room visit track record is second to none. |
"You can't be a farmer without being an optimist." |
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Dwight Kuster
Dwight is the father of Ryan and Travis as well as the boy's oldest sister Alesha.
Dwight is the owner and operator of Kuster Farms, the farms that are featured in How Farms Work. |